Audience Gallery: Composite (Nesting) Audiences

Audiences can also now refer to other audiences in the criteria. This can be helpful in a couple of scenarios. First, if you don’t like using the Advanced Editor, you can now achieve similarly complex audiences by breaking the logic apart into components. Additionally, this is a simple way to build a “global exclusions” audience with affiliations and other criteria unique to your office and outreach strategy.

To create a composite audience, select audience from the user field list, then select an audience name.

You can include or exclude audiences as you see fit. 

One restriction, however, is that you may not include another composite audience in criteria. If you don’t see an audience in the selection list, it is because it already is including another audience.

Additionally, you will get an alert if you modify the criteria of an audience being used by a composite audience. Once you click save, a pop-up will appear letting you know how many audiences this update will impact.